At CES 2026 in Las Vegas, which is expected to draw around 130,000 attendees, AI continues to feature in almost every briefing and news announcement. While everyone seems to be continually obsessing over data centers and cloud infrastructure—and keynotes from AMD and Nvidia CEOs once again emphasized data center processing and compute—the show floor made it clear that innovation extends well beyond the data center.

The reality is that CES remains full of what it always has been—a showcase of cool consumer gadgets (large and small), everyday products made “smart,” and a strong automotive presence, ranging from Bugattis to compact personal mobility vehicles. Beyond the show floor, the briefing suites tell a parallel story, with corridors lined by semiconductor companies, both startups and established chip companies.

This underscores that the real world is now fully dependent on the chip world, and that the technology ecosystem—from chip to end product—is thriving.

What has evolved in recent years is the accelerating intelligence of everyday products. In one Central Hall booth, for example, a full-scale cookery show—likely featuring a celebrity chef—was underway, showcasing the latest smart kitchen gadgets.

In the words of Lars Reger, executive VP and CTO of NXP Semiconductors, it is all about making life “barrier-free”—or what we might also say, convenient.

We caught up with Reger at the show, and you can watch the full video interview below:

1/7/2026 |  Elektrik - Elektronik Mühendisliği

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